How does a local church reach new people?

YOU INVITE THEM!
A brief reflection on the crowd at Gateway on Easter Sunday 08/04/12:
1) We had a 50% increase in attendance compared to the average number - with a concentrated effort on publicity.
2) The publicity included the usual insert in the weekly town paper - 'Barnsley Chronicle' (which is always free - so a big thank you to the Chronicle), texting (also no extra charge due to 'unlimited texts' deal) , and a 400 leaflet drop in nearby streets to venue (basic design and printed off on a home printer).
3)  About a quarter of the adult congregation on Easter Sunday are not YET committed Christians, either searching for answers or just simply enjoying the company (which is great), or were 'gently cajoled'  into attending because it was Easter Sunday (why not!).  As an aside - it's brill to have about 25%  unchurched or dechurched (plus extra Christians from other local churches who came to support the Gateway Easter Sunday meeting).  Isn't that one reason why the local church exists  - for those who don't yet belong?
4)  None of the 25% came 'out of the blue' because of the printed publicity or texting.
5)  Here's the big conclusion:
The 25%  were there on Sunday, either for the first time or as a regular, because someone INVITED them (and no doubt prayed for them too).  But why on Easter Sunday?  Partly because of the day, but also because of the concentrated publicity.  Whilst the publicity did not appear to bring anyone in from 'cold', it raised the profile for the Gateway guys to INVITE others along.
6)  It's the classic - Andrew invites Simon (see Gospel of John 1.41-42).  It's not rocket science!  But it does depend on a trusting relationship, that the newcomer has an element of faith in the 'inviter' that Gateway church is ok - at least it's a safe and welcoming place.  In all of this we believe God is at work by the Holy Spirit through the local church whom Jesus Christ is the head (or senior Pastor).